Season 1, Episode 28
Allison Krabill is joined by Allison Klee and EmJ Juszczyk talking TikToks and social media! The crew dives into why social media and TikTok specifically is important for your camp and how to make it yours.
They share how to make your content audience-focused, the 101 of creating, and how to get your staff involved and ready to take the reign! If you’re looking for the intro to TikToks and taking the pressure off the fun of it, this is the pod for you.
Producer EmJ’s takeaways:
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The more relatable, the better.
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Start with your idea, then find the trend. This can save you so much time.
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Build social relationships with your followers and community.
Want more?
Check out the TikTok! Or maybe the Instagram.
Show Notes
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The TikToks referenced:
Our Guests
EmJ Juszczyk
Having spent her whole adult life in camp planning and programming, all EmJ knows is professionalism that is learned through yell-singing at campfires and giving board presentations on the importance of a 40 foot water slide.
After spending college summers at Camp Bob Cooper, EmJ served in various roles until she became the Camps and Program Director at Camp Happy Days, a non-profit camp for children with cancer and their families until 2022. She is now the Programs Director at Project Kindred based in Milwaukee. Outside of camps, EmJ enjoys editing this podcast, watching KU men’s basketball and going on long runs with longer podcasts about reality shows.
Allison Klee
Allison Klee (she/her/hers) graduated from SUNY New Paltz summa cum laude in three years with a degree in Human Services. She is an honors program alumna and completed her thesis “The Benefits of Summer Camps for Underserved Youth: A Circle of Courage Framework,” in her senior year. She is currently pursuing her master’s degree in social work at SUNY Brockport and is a social worker intern at Flower City School #54 in the Rochester City School District.
She has worked at a nonprofit summer camp, Camp Stomping Ground, since 2016 and has fallen in love with the community, the vision, and – most of all – each camper she had a chance to interact with. This experience led to her interest in implementing restorative practices into more youth-centered spaces. As a result, Allison facilitates Restorative Justice trainings for professionals in the childhood development field such as camp directors, teachers, mental health counselors, along with other consulting work. You can also hear more about her work with restorative justice on the podcast, “Inspiring Radical Empathy.”
Allison also works as as community ambassador for 540WMain, Inc., a nonprofit focused on antiracist education and consulting.
Episode Info
This episode is hosted by Allison Krabill.
The Summer Camp Society Podcast is edited and produced by EmJ Juszczyk.
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