Giving You a Headstart

Admin work, exec work, marketing, and all the behind-the-scenes stuff we tackle during the off-season are pretty important. But hey, why waste time reinventing the wheel? Our blogs and templates are here to give you a head start, so you can breeze through these tasks and have more time to perfect these or work on other things.

Strategy & Marketing Downloads

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Behind-the-scenes work matters. Collecting and analyzing data, searching for vendors, and so much more. Our biggest tip here is to break everything into small, manageable projects and from there:

  • List every task within the project in the order they need to be completed. For social media, this might look like three posts a week—identify picture, write a caption, schedule it out, check engagement.
  • Assign each project an owner and have owners assign tasks to themselves and others.
  • Set due dates and check them.
  • Do consistent check ins.
Strategy Resources
  • Shareable Annual Campaign Dashboard
  • Staff Budgeting Tool
  • Pre-Staff Training Survey
  • Staff Training Check-In
  • Daily Cabin/Group Check In Form
  • End of Staff Training Survey
  • Family End-of-Summer Survey
  • Staff End-of-Summer Survey
Marketing Resources
  • Stakeholder Communication Planning
  • Off-Season Program/Events Starter Guide
  • Summer Camp Photography Checklist (Copyable)
  • Summer Camp Video Interview Questions
  • Recording Videos of Yourself
  • And More!

Resources will appear here after you subscribe.


Strategy & Marketing Posts

24 August 2023

It's mid-March. Decisions are becoming more and more common in your day to day. They existed before but now camp is headed this way. Do you have...

24 August 2023
Plane tickets = booked. Camp shirts = packed. Sessions to Attend -- that’s TBD. 

Fear not, self-appointed Camp Conference Connoisseur...

24 August 2023

This December, over 120 women and non-binary folks came together outside Chicago for the Women in Camp Summit. Over 3 days, this group of...


Strategy & Marketing Episodes

24 August 2023
Season 2, Episode 33

Listen on Spotify | Apple Music

How many more times can we say, "camp is coming up"? On this podcast episode, host...

24 August 2023
Season 2, Episode 32

Listen on Spotify | Apple Music

What are we doing about chaos this summer? On this episode EmJ is joined by Allison...

24 August 2023
Season 2, Episode 31

Listen on Spotify | Apple Music

WE'RE BACK BABBYY. After a little spring break, EmJ reclaims the mic and sits down...

Our Strategy & Marketing Videos

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