Fundraising Through A Good Story
Season 2, Episode 15
This week Jack is joined by Scotty Jackson, Executive Director of YMCA Camp Seymour and YMCA Camp Lake Helena AND Jack's old boss. They are talking about the differences of communication among ages and times, fundraising, and the art of a good story.
This episode dives into how young camp professionals can get their foot in the door (metaphorically and literally) while sharing the value of being able to tell a good story. They go so far as to say this story sharing skill helps not only with campers, but for potential donors and your board too!
If you're looking for an entry level lesson on large donor fundraising, this is the pod for you.
Producer EmJ's Takeaways:
- Sometimes we hear what people want and we know we can't provide that. But when we take a moment to dig deeper into their "why" behind their "what", that may be what you can offer.
- I need a good rocking chair.
- "I'm interested in your advice and counsel" is a good place to start.
Want more from TSCS?
Check out Allison's upcoming seminar, "Partnering with Families: Setting and Exceeding Expectations" on December 13th. And if you're reading this after that, you can get the recording!
- The Fundraiser's Guide to Irresistible Communications: (Real-World) Field-Tested Strategies for Raising More Money
Scotty Jackson is the executive director of YMCA Camp Seymour and YMCA Camp Lake Helena. He is a seasoned, experienced and results-driven director with 25+ years of experience in executive and leadership roles, within the non-profit, charitable camping industry. Possesses a complete framework in streamline operational procedures, organizational leadership and facilities management. Outstanding communicator, prepared to to lead diverse teams to produce value and deliver results, on time and on budget.